The Customer Engagement/Value Interface: An Exploratory Investigation

By Linda D. Hollebeek. 2013

270 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4a749f9b97cc3444e62e3d87881eb7a59d81d1d7

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Citations in the corpus

Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy (2019, background): “…of customer engagement largely consider engagement as a multidimensional concept, typifying a customer’s interactive state based on cognitive, affective and behavioral components (Brodie, Ilic, Juric, & Hollebeek, 2013; Hollebeek, 2013; Hollebeek, Glynn, & Brodie, 2014; Van Doorn et al., 2010).”
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020, background): “Hence, highly engaged consumers are deeply involved with their brands of interest and motivated to choose the focal brand as the priority in their decision-making process (Hollebeek, 2013).”
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, background): “The CE benefits tend to develop as a result of multiple brand interactions over time (reflecting their iterative nature), and induce the undertaking of further brand interactions, thus fostering future CE (Hollebeek 2013).”
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, unknown): “Therefore, our findings verify that the more engaged a follower is in approaching a recommended brand, the more value can be received (see Hollebeek, 2013), thus value emerges as a consequence of online engagement (Marbach et al. , 2016).”
Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction (2019, background): “Self-identification and customer engagement have received considerable attention in the marketing literature (e.g. Cheng et al., 2012; Hollebeek, 2013; Moore & Homer, 2008; Van H1: Self-identification→ Overall satisfaction 0.190 0.008 Supported 0.03 Destination loyalty = 0.213 H2:…”
Investigating wellness tourists’ motivation, engagement, and loyalty: in search of the missing link (2017, background): “Tourists’ intrinsic motivation drives increasing engagement and involvement in tourism activities (Brodie, Ilic, Juric, & Hollebeek, 2013; Hollebeek, 2013).”
Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement (2016, unknown): “, 2009; Seraj, 2012), they have also suggested that OCE might be related to value creation (Higgins & Scholar, 2009; Hollebeek, 2013; Jaakkola & Alexander, 2014; Kumar, Aksoy, et al., 2010).”
The interrelationships between relationship marketing constructs and customer engagement dimensions (2018, unknown): “among marketing scholars that engaged customers could lead to a sustainable competitive advantage for the firm (Brodie, Ilic, Juric, & Hollebeek, 2013; Hollebeek, 2012; Islam & Rahman, 2016, p. 2008; Kumar & Pansari, 2016).”
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019, unknown): “Ahuvia, Aaron C. (1993), “I Love It!”
Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model (2016, unknown): “Hollebeek (2012) identifies a curvilinear association between customer engagement (CE) and ensuing customer value (CV) perceptions.”