The Psychological Mechanism of Brand Co-creation Engagement

By Sara H. Hsieh, Aihwa Chang. 2016

259 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d12811e62cd7f4e1d5c471707b0fbc539cd70d2b

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Citations in the corpus

Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption (2020, background): “The cognitive dimension concerns pleasurable absorption (Dwivedi, 2015; Hollebeek et al., 2014; Hsieh and Chang, 2016), while the emotional dimension is related to a strong positive affect and the feelings that are evoked by the interaction (Hollebeek, 2011; Hollebeek et al.”
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, background): “…et al.’s (2011) FPs of CE, our S-D logic–informed, revised FPs of CE, and a theoretical explication/justification for the revised FPs. Revised FP1: CE as volitional resource investments in brand interactions Brodie et al. (2011, p. 260) denote CE as a “psychological state” (Hsieh and Chang 2016).”
The role of self-determination theory in marketing science: An integrative review and agenda for research (2019, unknown): “Hsieh and Chang (2016) showed that autonomy, competence, and relatedness facilitated consumer motivation to participate in brand co-creation campaigns, wherein these motivations promote the establishment of brand co-creation engagement.”
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2019, background): “Despite this lack of definitional consensus, engagement is widely acknowledged to (a) center on consumers' focal object interactions (Hsieh and Chang 2016; Kumar and Pansari 2016), and (b) comprise cognitive, emotional and behavioral dimensions (Harmeling et al. 2017).”
Examining online social brand engagement: a social presence theory perspective (2017, background): “, Dwivedi, 2015), consumer purchase intention (Algesheimer et al., 2010; Hsieh and Chang, 2016), and brand usage intent (Hollebeek et al.”
CSR and Customer Outcomes: The Mediating Role of Customer Engagement (2018, methodology): “Thus, engaged customers are more likely to give feedback to the company as they want to support its improvement [30].”
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020, background): “Culture is deemed to moderate the relationship between social media use and consumer-brand relationships in France, in the UK and in the USA (Hudson et al. 2016), and an examination of the impact of SMM on consumers’ behavioural responses on social media platforms - including the number of likes,…”