Users of the world, unite! The challenges and opportunities of Social Media

By Andreas M. Kaplan, Michael Haenlein. 2010

17,859 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c3a0bf876366e02341bd84663150f7a8c94c59d3

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In Communication

In Sociology and Political Science

Citations in the corpus

Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach (2016, background): “The worldwide dissemination of social media was triggered by the exponential growth of Internet users, leading to a completely new environment for customers to exchange ideas and feedback about products and services (Kaplan and Haenlein, 2010).”
Understanding students' perceptions of the benefits of online social networking use for teaching and learning (2015, background): “They also support links to relevant resources in information environments that are managed by the students and lecturers themselves (Brown, 2010; Kaplan & Haenlein, 2010).”
News Sharing in Social Media: A Review of Current Research on News Sharing Users, Content, and Networks (2015, background): “Following Kaplan and Haenlein (2010), we define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (p. 61).”
Technology acceptance model (TAM) and social media usage: an empirical study on Facebook (2014, neutral): “Based on a social presence/media richness and selfpresentation/self-disclosure , Kaplan and Haenlein (2010) classified social media into blogs (e.g. Open Diary, Technirati, and LiveJournal, etc.), social networking sites (e.g., Facebook, MySpace, Google+), virtual social worlds (e.g., Second Life),…”
The influence of personality on Facebook usage, wall postings, and regret (2012, background): “By the second quarter of 2008, Forrester Research estimated 75% of Internet users were involved in some sort of 'social media' (Kaplan & Haenlein, 2010).”
Ten years of value cocreation: An integrative review (2016, background): “Digital marketing literature could provide fruitful insights to help identify new technology dimensions and their likely impacts (Jaakkola et al., 2015; Kaplan and Haenlein, 2010; Schiavone, 2014).”
Social media big data analytics: A survey (2019, neutral): “SM was initially used around 2004 to describe contents and applications that can be continuously modi ﬁ ed and altered by users in many ways through participation and collaboration, rather than traditionally created, prepared, and published by only individuals (Kaplan & Haenlein, 2010).”
Follow me and like my beautiful selfies: Singapore teenage girls' engagement in self-presentation and peer comparison on social media (2016, background): “More teenage girls nowadays engage in online self-presentation such as posting self-portrait photographs or “selfies” of themselves and sharing “outfit-of-the-day” photos to observe and compare themselves against their peers (Kaplan & Haenlein, 2010).”
Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations (2013, background): “Public Sites Although many organizations now routinely use publicly available social networking and microblogging sites for customer-facing innovation, marketing and after sales service purposes (Kaplan and Haenlein, 2010), in the years before popular sites allowed business pages, employees often in”
Shared identity and shared information in social media: development and validation of the identity bubble reinforcement scale (2018, background): “The concept of social media covers diverse types of Web 2.0-based technologies consisting of user-generated content (Kaplan & Haenlein, 2010).”