The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

By Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard, Ramesh Sankaranarayanan. Computers in Human Behavior, 2012

956 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a0acf9b3d676784a6f8238f81114512ee74a528a

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Citations in the corpus

Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020, background): “Brands empower consumers by creating opportunities to co-create brand value in the process of coming up with and sharing ideas with brands and like-minded users (Laroche et al., 2012; Peters et al., 2013).”
Examining online social brand engagement: a social presence theory perspective (2017, methodology): “Drawing from Kozinets (2014) and Laroche et al. (2012), we define social brand engagement as: The connection, creation and communication of the brand’s story between the firm and consumers (both existing and prospects), using brand or brand-related language, images and meanings via the firm’s…”
Social media usage and organizational performance: Reflections of Malaysian social media managers (2015, background): “Social media usage and organizational performance: Reflections of Malaysian social media managers Farzana Parveen, Noor Ismawati Jaafar ⇑, Sulaiman Ainin Department of Operations and Management Information Systems, Faculty of Business and Accountancy, University of Malaya, 50603 Lembah Pantai, Kuala”
The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, background): “Brand trust has been widely studied in relationship marketing, particularly its bridging effects on customers’ favorable responses, such as brand loyalty (Chaudhuri and Holbrook, 2001; Laroche et al., 2012; Sirdeshmukh et al., 2002).”
Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media (2018, background): “Additionally, recommendation of a brand on social media may influence one's socially-perceived persona (Laroche et al. 2012) because others are likely to make inferences about the recommender based on associations with the brand (Schau and Gilly 2003; Schau, Muñiz, and Arnould 2009).”
Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017, background): “The increased use of social media has brought about the rise of online groups or communities with shared norms, values and interests (Laroche et al., 2012).”
Brand co-creation through social commerce information sharing: The role of social media (2020, background): “The notion of co-creating brand values were highlighted in social media contexts (Chen et al., 2011; de Vries et al., 2012; Gensler et al., 2013; Goh et al., 2013; Laroche et al., 2012).”
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2018, background): “…such as culture, community type, brand type, differences in social networking platforms features and facilities or functionality, structure, and culture (Kietzmann et al., 2011; Laroche et al., 2012), could be examined to give more insights into how these relationships vary in different situations.”
The roles of brand community and community engagement in building brand trust on social media (2014, background): “Unlike research that treat brand community as a whole (Moran & Gossieaux, 2001; Laroche, Habibi, Richard, & Sankaranarayanan, 2012), this article looks at the brand community through its building blocks (McAlexander et al., 2002) and it examines how each element influences brand trust.”
Factors influencing the use of social media by SMEs and its performance outcomes (2015, background): “Brand managers should incorporate Facebook as part of their marketing communication agenda (Laroche et al., 2012).”