Toward a transcending conceptualization of relationship: a service‐dominant logic perspective

By Stephen Louis Vargo. 2009

459 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/dc653e4c535ae3fe433e0fcd107c7d3458a5715a

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Citations in the corpus

Integrating Muslim Customer Perceived Value, Satisfaction, Loyalty and Retention in the Tourism Indu (2015, background): “For example Salazar (2005) argued that understanding Islamic values must be seen in local contexts as a type of ‘Glocalization’ and call for a dramatic change that moves the concept of value-in-use to a more descriptive ‘value-in-context’ concept (Vargo, 2009).”
Unpacking the innovation ecosystem construct: Evolution, gaps and trends (2016, unknown): “Vargo (2009) reviewed the con- ceptrelationshipusingthesupportviewofthebusinessecosystemliter-ature.”
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020, background): “Therefore, value co-creation can be more accurately referred to as brand value co-creation (Vargo, 2009; Vargo and Lusch, 2008).”
An integrative framework of value (2012, background): ““producers” and “consumers”) (Vargo, 2009).”
How can business buyers attract sellers' resources? Empirical evidence for preferred customer treatment from suppliers (2012, background): “Reciprocity of exchange is a strong element of the three theory streams, especially the S-DL (see, e.g. Vargo, 2009, page 374) and the IMP’s interaction approach to relationships (Hakansson & Snehota, 1982).”
Systemic principles of value co-creation: Synergetics of value and service ecosystems (2016, background): “Value co-creation relationships extend beyond the traditional dyadic bonds (company-customer) that have been associated with exchange relationships (Vargo, 2009).”
The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction (2015, background): “In fact, value creation in the tourism industry in particular is always a collaborative and interactive process that takes place in the context of a unique set of multiple exchange relationships provided through services (Vargo 2009).”
The co-creative practice of forming a value proposition (2012, background): “…process (Frow & Payne, 2011; Lusch & Webster, 2011) and is covered in the literature on service systems (Maglio & Spohrer, 2008; Vargo, Maglio, & Akaka, 2008), service ecosystems (Vargo, 2009), stakeholder networks (Bhattacharya & Korschun, 2008), and marketing networks (Gummesson, 2008).”
The sport value framework – a new fundamental logic for analyses in sport management (2014, unknown): “In SDL, goods are seen as vehicles for service provision rather than the primary basis of exchange (Vargo, 2009).”
Consumer engagement in a virtual brand community: An exploratory analysis (2013, background): “D) logic perspective, Vargo (2009) refers to this notion as “a transcending view of relationships,”which contrasts with the more traditional view of marketing relationships labeled a “goods-dominant” (G–”