Leigh McAlister

Accounting · 2005–2018

A researcher in the Science corpus: 5 papers; trusts 5 researchers and is trusted by 7 researchers here, as inferred from the citation graph.

Subfields

Whom Leigh McAlister trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Laura Frieder
  2. S. Kothari
  3. Roland T. Rust
  4. D. Berlyne
  5. Avanidhar Subrahmanyam

Who trusts Leigh McAlister overall

  1. Xueming Luo
  2. Susan M. Broniarczyk
  3. Guy Assaker
  4. Hai Che
  5. Lopo L. Rego
  6. Jordan Etkin
  7. Neil A. Morgan
  8. I. Sánchez-García
  9. Julio Sevilla
  10. Jill G. Griffin

Papers from Leigh McAlister's perspective

Ordered by how strongly the researchers Leigh McAlister trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Measuring Marketing Productivity: Current Knowledge and Future Directions
  2. Brand Perceptions and the Market for Common Stock
  3. Basic objects in natural categories
  4. The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
  5. The Construction of Preference: When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?
  6. Capitalization versus Expensing: Evidence on the Uncertainty of Future Earnings from Capital Expenditures versus R&D Outlays
  7. Conflict, arousal, and curiosity
  8. The Psychology of Personal Constructs
  9. The Value Relevance of Brand Attitude in High-Technology Markets
  10. Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Their papers