A dynamic attribute satiation model of variety seeking behavior

By Leigh McAlister. 2011

355 citations recorded by the source corpus.

This paper presents a model of individual consumer choice for separate choice occasions. Contrary to the notion that each choice is essentially independent of its predecessors, dependence is proposed as the key to variety-seeking behavior. As an individual's consumption history evolves, the pattern of attribute accumulations changes, leading to preference for items rich in different attributes at different points in time. The model is operationalized using soft drink consumption diaries, and predicts choices better than a model that ignores choice dependence.

Subfields: Economics and Econometrics, Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/369c8999ec82744273f96c62dc4af80114b5a853

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Citations in the corpus

Decision Difficulty in the Age of Consumer Empowerment (2014, background): “…a consumer's ideal product is available in the choice set (Baumol & Ide, 1956) while at the same time providing flexibility for uncertain preferences (Kahn & Lehmann, 1991; Kreps, 1979; Simonson, 1990) and possibilities to satisfy variety-seeking tendencies (Broniarczyk, 2008; McAlister, 1982).”
Examining the effect of novelty seeking, satisfaction, and destination image on tourists' return pattern: A two factor, non-linear latent growth model (2011, background): “Studies on switching behavior for general products can be explained by the variety-seeking theory (McAlister, 1982).”
Investigating Effects of Out-of-Stock on Consumer Stockkeeping Unit Choice (2012, background): “For example, the unavailability of some products might cause a consumer to buy a SKU with similar attributes (Erdem 1996; Seetharaman 2004), whereas on other occasions, the consumer might decide to try dissimilar product varieties (Jeuland 1978; McAlister 1982; Seetharaman and Che 2009).”
Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety-seeking behavior (2011, neutral): “Whereas previous research has examined inherent properties of consumption experiences that influence the amount of satiation produced and variety incorporated (Inman, 2001; McAlister, 1982), we find that activated construals impact the level of satiation that people experience and amount of variety ”
When satisfied consumers do not return: Variety seekings effect on short- and long-term intentions (2012, background): “There, the probability of repurchase increases with every additional purchase (provided the customer is satisfied) until a satiation point is reached, beyond which the repurchase probability diminishes (Kahn, 1995; Kahn & Isen, 1993; McAlister, 1982).”
Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation (2009, neutral): “Thus, rather than satiation being a fixed physiological process, it appears that it is at least partially constructed in the moment.”