Susan M. Broniarczyk

Marketing · 2003–2016

A researcher in the Science corpus: 6 papers; trusts 34 researchers and is trusted by 8 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 39 citations into it; #1,937 of 6,289 by trust here, #1,732 by citations
• General Decision Sciences — 36 citations into it
• Sociology and Political Science — 28 citations into it; #7,323 of 22,756 by trust here, #8,704 by citations
• Social Psychology — 25 citations into it; #7,967 of 15,694 by trust here, #7,614 by citations
• Applied Psychology — 22 citations into it
• Economics and Econometrics — 16 citations into it
• Cognitive Neuroscience — 13 citations into it
• Safety Research — 8 citations into it

Whom Susan M. Broniarczyk trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Nicholas H. Lurie
2. Sheena Iyengar
3. A. Chernev
4. Francesca Gino
5. M. Lepper
6. Christopher J. Anderson
7. Leigh McAlister
8. Barry Schwartz
9. Simona Botti
10. Ilan Yaniv

Who trusts Susan M. Broniarczyk overall

1. Lea H Dunn
2. Mohamed Khalifa
3. H. Pereira
4. Darren W. Dahl

Papers from Susan M. Broniarczyk's perspective

Ordered by how strongly the researchers Susan M. Broniarczyk trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
2. The case for motivated reasoning.
3. Maximizing versus satisficing: happiness is a matter of choice. (Journal of Personality and Social Psychology)
4. Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
5. When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice
6. The Construction of Preference: When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?
7. Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
8. Overchoice and Assortment Type: When and Why Variety Backfires
9. Measuring Preferences for Really New Products
10. The Paradox of Choice: Why More Is Less

Their papers

• It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness (2011) — 184 citations
• Factors influencing the likelihood of customer defection: The role of consumer knowledge (2003) — 211 citations
• Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices (2016) — 88 citations
• Decision Difficulty in the Age of Consumer Empowerment (2014) — 218 citations
• Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization (2005) — 204 citations
• Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice (2004) — 161 citations