Variety Seeking Behavior: An Interdisciplinary Review

By Leigh McAlister, E. Pessemier. 2018

386 citations recorded by the source corpus.

A taxonomy of varied behavior is offered to structure research findings pertaining to the various phenomena termed “variety seeking.” The literature is reviewed within that framework. Seemingly disparate research traditions, one viewing the phenomenon as inexplicable, the other attempting explanation, are shown to be converging. A model encompassing current research is proposed and its parameters scrutinized.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/73d76731a201898dcbd7bde80df867207b82d2b4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jordan Etkin
2. Cassie Mogilner

In Social Psychology

1. Jordan Etkin
2. Cassie Mogilner

Citations in the corpus

• Does Variety Among Activities Increase Happiness (2016, background): “Although much prior research highlights the benefits of variety (e.g., Berlyne 1960, 1970; Hoch et al. 1999; Kahn and Wansink 2004; McAlister and Pessemier 1982; Pronin and Jacobs 2008; Read and Lowenstein 1995; Redden 2008), there has also been work noting the negative consequences of too much…”