Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization
By Andrea C. Morales, Barbara E. Kahn, Leigh McAlister, Susan M. Broniarczyk. 2005
204 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/633cdc5232a572b4e75202b4764b69f14207ba40
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Susan M. Broniarczyk
- Jill G. Griffin
- A. Chernev
- Ryan Hamilton
- Claudia Townsend
- Barbara E. Kahn
- Jonah A. Berger
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Decision Difficulty in the Age of Consumer Empowerment (2014, background): “Given the importance of the congruency of product organization with consumers’mental representations and decision tasks (Morales et al., 2005), many online websites enable consumers to self-organize the product option set using drop-down menus to sort on the basis of important attributes.”
- Low Prices are Just the Beginning: Price Image in Retail Management (2013, background): “In this context, research has shown that consumers perceive disorganized assortments to offer significantly greater variety than the same assortments organized in a way that streamlines their evaluation (Hoch, Bradlow, and Wansink 1999; Kahn and Wansink 2004; Morales et al. 2005).”
- The "visual preference heuristic": The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload (2014, background): “…not final. perceived variety varied as a function of the organization of the assortment (Hoch, Bradlow, and Wansink 1999; Kahn and Wansink 2004), the relative symmetry in the frequencies of the items in the assortments (Young and Wasserman 2001), and individual differences (Morales et al. 2005).”