Brand Perceptions and the Market for Common Stock

By Laura Frieder, Avanidhar Subrahmanyam. 2005

381 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/8ce175cb218cc027c8b80e5ade6ee80ea7bb27e7

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Citations in the corpus

Behavioural Finance: A Review and Synthesis (2007, positive): “Frieder and Subrahmanyam (2005) present evidence that individual investors prefer stocks with high brand recognition, supporting the familiarity hypothesis.”
Who Gambles in the Stock Market (2009, positive): “The other coefficient estimates in the institutional regression are broadly consistent with the previous evidence on aggregate institutional preferences (e.g., Bennett, Sias, and Starks (2003), Frieder and Subrahmanyam (2005)).”
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009, positive): “Several recent studies have suggested that a firm’s advertising (Frieder and Subrahmanyam 2005; Grullon, Kanatas, and Weston 2004; Joshi and Hanssens 2008) directly affects stock returns, beyond the indirect effect of advertising through lifting sales revenues and profits.”
Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value (2017, background): “Investorsmay favor stockswith strong brand names and high brand quality (Frieder and Subrahmanyam2005).”
The Worst, the Best, Ignoring All the Rest: The Rank Effect and Trading Behavior (2015, background): “According to Taylor and Thompson (1982), “salience refers to the phenomenon that when one’s attention is differentially directed to one portion of the environment rather than to others, the information contained in that portion will receive disproportionate weighting in subsequent judgments.””
Do shareholders benefit from green bonds? (2018, positive): “Similarly, Frieder and Subrahmanyam (2005) focus on individual investors and find out they prefer to invest in stocks with easily recognized products.”
Madison Avenue Meets Wall Street: Mutual Fund Families, Competition and Advertising (2006, background): “See, for example, Frieder and Subrahmanyam (2005), Grullon, Kanatas and Weston (2004), Fehle, Tsyplakov, and Zdorovtsov (2004), and Joshi and Hannssens (2004).”
Corporate social responsibility, product market perception, and firm value (2020, background): “It also contributes to a relatively new examination of product market perception (Larkin, 2013; Frieder and Subrahmanyam, 2005).”
Company reputation and the cost of equity capital (2014, neutral): “…affects company behavior in production, marketing, human resources and 23 DBREADTH captures the change in the institutional investor base, but Frieder and Subrahmanyam (2005) and Barber and Odean (2008) find that individuals are more likely to be influenced by stock visibility than are…”
The effect of earnings surprises on information asymmetry (2009, neutral): “3 The fears expressed by financial executives surveyed in Graham et al. (2005) are not always realized.”