On the Potential for Advertising to Facilitate Trust in the Advertised Brand

By Fuan Li, Paul W. Miniard. 2006

89 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6461f0657e03e32e4f614969634c56947cf028d2

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In Marketing

1. K. King

Citations in the corpus

• Measuring Trust In Advertising (2009, background): “…subject of little systematic study in advertising, though both academic and trade investigations have incorporated and measured the construct (e.g., Bobinski, Cox, and Cox 1996; Boush et al. 1993; Center for Media Research 2007; Huh, DeLorme, and Reid 2005; Li and Miniard 2006; Menon et al. 2002).”