Measuring Trust In Advertising

By Hyeonjin Soh, Leonard N. Reid, K. King. 2009

222 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/feb0f2b4570048b9b116cf17f3193ebc9560e2bb