Viral video ads: Emotional triggers and social media virality

By Angeliki Nikolinakou, K. King. Psychology & Marketing, 2018

86 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5788ba315dcf61ebe58fc6890f7b632d4b2c786c