The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students

By Jameson L. Hayes, K. King. 2014

92 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/e9f2009ce4926f6c1f21c4f23939eefb86685c0b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. Nripendra P. Rana
2. Yogesh Kumar Dwivedi
3. Mahmud Akhter Shareef
4. Bhasker Mukerji
5. Youssef Chetioui
6. Hind Lebdaoui
7. Irfan Butt
8. Ali Abdallah Alalwan

In Human-Computer Interaction

1. Nripendra P. Rana
2. Yogesh Kumar Dwivedi
3. Mahmud Akhter Shareef
4. Bhasker Mukerji

Citations in the corpus

• Social media marketing: Comparative effect of advertisement sources (2017, background): “This suggested causal effect is supported by several authors engaged in social marketing research (Hayes and King, 2014; Logan et al., 2012).”
• Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market (2021, background): “Informativeness is necessary to create awareness, generate attention, and create positive perceptions of advertisements (Di Pietro & Pantano, 2012; Hayes & King, 2014).”