Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness

By Ted Smith, J. Coyle, Elizabeth Lightfoot, Amy Scott. Journal of Advertising Research, 2007

262 citations recorded by the source corpus.

Subfields: General Health Professions, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/68facc055ade7eccccfbf8f45e9d0b5c1f2694bf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Health Professions

1. K. Thompson
2. Yogesh Kumar Dwivedi
3. Emma L. Slade
4. David G. Taylor
5. David Strutton

In Organizational Behavior and Human Resource Management

1. Nripendra P. Rana
2. Yogesh Kumar Dwivedi
3. Elvira R. Ismagilova
4. K. Thompson
5. Emma L. Slade
6. Shu-Chuan Chu
7. David G. Taylor
8. David Strutton

Citations in the corpus

• The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students (2014, background): “Multiple eWOM studies note altruism as a driver of opinion giving (e.g., Hennig-Thurau et al. 2004; Smith et al. 2007); however, Hennig-Thurau and colleagues (2004) also cite tangible benefits (e.g., social interaction, economic incentives) and intangible benefits (e.g., enhanced self-worth) as…”
• The effect of characteristics of source credibility on consumer behaviour: A meta-analysis (2020, background): “Thus, consumers can have some difficulty when assessing reliability of recommendation source (Smith et al., 2007; Xiang et al., 2015).”
• Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011, background): “Indeed, a few studies have related social relationship constructs to WOM referral behaviour in both offline and online settings (Brown & Reingen 1987; Gilly et al. 1998; Reingen & Kernan 1986; Smith et al. 2007).”
• Electronic word of mouth: The effects of incentives on e‐referrals by senders and receivers (2013, background): “Counter to conventional wisdom, the vast majority of people have moderate-sized social networks and are just as willing to share marketing messages with others as the highly connected are willing to share (Smith et al., 2007).”
• Investigating generational differences in e-WOM behaviours (2011, background): “The internet features ‘scale-free connectivity’ (Smith et al. 2007, p. 387), characterised by large numbers of networked users among whom information and messaging flows quickly, freely and openly.”