Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

By Yi Zhao, Yingqin Zhao, Kristiaan Helsen. 2011

154 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/25b9b58cefa723f4e3f266276d3f975c9ad50eda

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Fons Wijnhoven
2. Oscar Bloemen

In Marketing

1. Fons Wijnhoven
2. Oscar Bloemen

Citations in the corpus

• Invited Paper - Learning Models: An Assessment of Progress, Challenges, and New Developments (2011, unknown): “Zhao, Zhao and Helsen (2011) allow for consumer uncertainty about the precision of quality signals.”
• External validity of sentiment mining reports: Can current methods identify demographic biases, event biases, and manipulation of reviews? (2014, methodology): “See the list of papers we found by our query for event-bias detection [12,41,62–77].”