A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

By Tülin Erdem, Michael P. Keane, Baohong Sun. 2008

351 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

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Citations in the corpus

(De)marketing to Manage Consumer Quality Inferences (2013, background): “10See, for example, Milgrom and Roberts (1986); Wernerfelt (1988); Bagwell and Riordan (1991); Desai and Srinivasan (1995); Moorthy and Srinivasan (1995); Simester (1995); and Erdem, Keane, and Sun (2008).”
The Interaction Effects of Online Reviews, Brand, and Price on Consumer Hotel Booking Decision Making (2020, background): “The result confirms our argument that price is a low-scope cue and has limited diagnostic power and does not play an essential role in decision making in the online shopping environment (Erdem, Keane, and Sun 2008).”
Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis (2011, background): “This result is consistent with the findings from previous studies that show that use experience provides more dominant and precise information about product quality than other signal sources (Erdem and Keane 1996; Erdem, Keane, and Sun 2008).”
The dual role of price: decomposing consumers’ reactions to price (2008, background): “For example, metaanalyses of price elasticities quantify the total effect of price on demand (Bijmolt et al. 2005; Tellis 1988), and scanner panel data (e.g., Erdem et al. 2005; Stiving and Winer 1997) reveal that the informational effect of price influences sales.”
Cognitive outcomes of brand heritage: A signaling perspective (2018, background): “It also neglects the content of the signal, as it focuses on credibility and on its downstream consequences (Erdem and Swait, 2004; Erdem et al., 2006; Erdem et al., 2008).”
Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings (2016, background): “…in the literature on price–quality relationships and consumer learning about quality more generally (Bagwell and Riordan 1991; Curry and Faulds 1986; Erdem et al. 2008; Gerstner 1985; Hardie et al.1993; Lichtenstein and Burton 1989; Mitra and Golder 2006; Tellis and Wernerfelt 1987; Wilson and…”
Why Do Consumers Buy Extended Service Contracts (2009, result): “We confirm earlier empirical findings that product price serves as a cue of quality (Erdem et al. 2008).”
The Price Consideration Model of Brand Choice (2009, methodology): “structural inventory model, and Erdem et al. (2006) , using a learning model.”