Toward an understanding of price wars: Their nature and how they erupt

By Oliver P. Heil, Kristiaan Helsen. 2001

121 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/cea10ca5ac5b46ff71715438fd9f73550acfd78f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. H. V. van Heerde
2. Koen Pauwels
3. Oliver Schilke
4. Els Gijsbrechts
5. Ralf Wilden
6. Shuba Srinivasan
7. Ram Bezawada
8. Siegfried P. Gudergan

In Marketing

1. H. V. van Heerde
2. Koen Pauwels
3. Els Gijsbrechts
4. Oliver Schilke
5. Jacquelyn S. Thomas
6. M. Reimann
7. Shuba Srinivasan
8. Dominique M. Hanssens

Citations in the corpus

• Winners and Losers in a Major Price War (2008, background): “Price wars erupt at various levels in the distribution channel and with growing frequency and intensity (Heil and Helsen 2001).”
• Toward an Understanding of Industry Commoditization: Its Nature and Role in Evolving Marketing Competition (2010, background): “Thus, commoditization appears to be an important phenomenon in evolving marketing competition (Heil & Helsen, 2001; Unger, 1983).”