Hong-Youl Ha

Organizational Behavior and Human Resource Management · 2004–2010

A researcher in the Science corpus: 3 papers; trusts 9 researchers and is trusted by 15 researchers here, as inferred from the citation graph.

Subfields

• Organizational Behavior and Human Resource Management — 33 citations into it; #1,823 of 8,741 by trust here, #3,494 by citations
• Marketing — 28 citations into it; #1,025 of 6,289 by trust here, #2,901 by citations
• Sociology and Political Science — 21 citations into it; #3,890 of 22,756 by trust here, #6,886 by citations
• Information Systems and Management — 18 citations into it

Whom Hong-Youl Ha trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Anna S. Mattila
2. Mark A. Pitt
3. Sirkka L. Jarvenpaa
4. C. Enz
5. Michael K. Brady
6. Ravikanth Pappu
7. Jin-Soo Lee
8. Alhassan G. Abdul-Muhmin
9. Hairong Li
10. In Jae Myung

Who trusts Hong-Youl Ha overall

1. PhD Kayhan Tajeddini
2. Kuo-Chien Chang
3. Philippe Duverger
4. Sony Kusumasondjaja
5. PhD S. Mostafa Rasoolimanesh
6. Naveen Amblee
7. Neda Yousefi
8. Thilini Chathurika
9. S. Maria
10. Albert A. Barreda

Papers from Hong-Youl Ha's perspective

Ordered by how strongly the researchers Hong-Youl Ha trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
2. The antecedents and consequences of trust in online-purchase decisions
3. Developing and validating a multidimensional consumer-based brand equity scale
4. Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study
5. The Role of Emotions in Service Encounters
6. Testing Structural Equation Models
7. Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
8. The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions
9. An examination of the determinants of customer loyalty in mobile commerce contexts (Information Manager (The))
10. Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product

Their papers

• Factors influencing consumer perceptions of brand trust online (2004) — 499 citations
• A new understanding of satisfaction model in e-re-purchase situation (2010) — 190 citations
• Development of brand equity: evaluation of four alternative models (2010) — 94 citations