The antecedents and consequences of trust in online-purchase decisions

By Sungjoon Yoon. 2002

1,153 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a2760d9243bd350c2f404af1261c8ff4ebe2fe89

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea (2011, methodology): “Overall operational effectiveness, the usefulness of the help function, and the speed at which one can navigate pages online are vital measures of the efficiency of navigation functionality (Yoon, 2002).”
Empirical research in on-line trust: a review and critical assessment (2003, neutral): “…primarily because the operationalization of trust was not understandable (e.g. Salam, Rao & Pegels, 1998; Laberge & Caird, 2000; Chircu, Davis & Kauffman, 2000; Krishnamurthy, 2001; Roy, Dewit & Aubert, 2001; Fogg, Kameda, Boyd, Marshall, Sethi, Sockol & Trowbridge, 2002; Park, 2002; Yoon, 2002).”
Are There Cognitive Dissonance Segments? (2003, background): “…issues such as perceived control by the user (Dayal, Landsberg & Zeisser 1999; Han & McLaurin 2002), security – 244 – issues (Furnell & Karweni 1999; Yoon 2002) and familiarity with the Internet (Miyazaki & Fernandez 2001; Yoon 2002) playing such a key role in Internet commerce, it is likely…”
Colour appeal in website design within and across cultures: A multi-method evaluation (2010, methodology): “Yoon (2002) tested the relationship of website properties and navigation functionality to website trust, which in turn was predicted to result in on/offline purchase intention (similar to e-loyalty).”
Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process (2011, background): “Studies regarding Internet marketing and business cover a range of issues, from source credibility (Yoon 2002) and risk perception and trust (Jarvenpaa, Tractinsky, and Vitale 2000; Lee and Turban 2001) to the technology acceptance model (Childers et al.”
The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator (2008, background): “Brand of retailer’s web site, trust and perceived risk A web site commanding high consumer awareness will influence trust and satisfaction (Yoon, 2002), since most consumers assume that a well-known web site has better capabilities to fulfil their demands (Harridge-March, 2006; Jari and Heikki,…”
Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites (2007, neutral): “Also, e-commerce Web sites that do not have established reputations or brands are at a disadvantage because consumers are more trusting of Web sites with recognized brands [4, 71].”
Role of Electronic Trust in Online Retailing: A Re-examination of the Commitment-Trust Theory (2007, background): “No wonder that online retailers can increase customer trust by means of personal integrity, upheld promises, and forgone opportunistic behaviour (Yoon, 2002).”
How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust (2010, background): “Satisfaction with previous online transactions affects not only users’ trust but can also induce greater usage and familiarity (Yoon, 2002).”
Brand Personality's Influence on the Purchase Intention: A Mobile Marketing Case (2011, background): “Trust leads to customer loyalty and commitment (Yoon, 2002; Hess, 1995; Anderson and Narus, 1990).”
Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms (2014, neutral): “…2014 A3 Perceived Website Quality (1-7 semantic differential) Items adapted from Balabanis and Reynolds (2001); Chakraborty et. al (2002), Yoon (2002) Please circle the number that best describes your perception of the vendor’s website on each of the attributes below PWQ1 Extremely easy…”