Factors influencing consumer perceptions of brand trust online

By Hong-Youl Ha. 2004

499 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f68b5f3cdb9b248ed92757e9f8bc48b1c53361fa

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Citations in the corpus

Adoption Intention of Fintech Services for Bank Users: An Empirical Examination with an Extended Technology Acceptance Model (2019, unknown): “Overall,I feel Fintech services are risky.”
Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts (2011, background): “Word-of-mouth communications have been shown to influence awareness, expectations, perceptions, attitudes, behavioral intentions, and behavior [19].”
A proposed model of e-trust for electronic banking (2015, background): “According to Ha (2004), reputation is a critical component of trust.”
Generating brand awareness in Online Social Networks (2015, background): “The theoretical foundations of the present study are based on two leading marketing concepts, the awareness factor (Ha, 2004) and the WOM factor (Bansal & Voyer, 2000). These two perspectives are effective in explaining how OSN users form brand awareness and how the level of brand awareness could be”
Exploring the visitors' decision-making process for Airbnb and hotel accommodations using value-attitude-behavior and theory of planned behavior (2021, methodology): “WOM was assessed using a five-item scale derived from Al-Debei et al. (2015) and Ha (2004).”
Curvilinear Effects of User-Generated Content on Hotels’ Market Share (2013, background): “Other researchers have explored the mediating role of trust in the link between eWOM and brand commitment (Bansal, Taylor, and St. James 2005; Ha 2004).”
Examining the Effect of Tour Guide Performance, Tourist Trust, Tourist Satisfaction, and Flow Experience on Tourists' Shopping Behavior (2014, background): “The customer’s experience of quality service performance is one of the important factors in building a customer’s trust (Ha, 2004).”
The Impacts of Electronic Word of Mouth on Brand Equity in the Context of Social Media (2014, background): “Study done by Ha (2004) indicates that electronic word of mouth has a particular strength, which can raise the awareness, and subsequently affect the consumer behaviour.”
The Effect of Social Media Marketing, Word of Mouth, and Effectiveness of Advertising on Brand Awareness and Intention to Buy (2019, background): “Study done by Ha (2004) indicates that electronic word of mouth has a particular strength, which can raise the awareness, and subsequently affect the consumer behaviour.”