Development of brand equity: evaluation of four alternative models

By Hong-Youl Ha, Swinder Janda, Siva Muthaly. 2010

94 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/fc8f049b94d9ac9105e3230ba9c332355da88c8b