Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning

By Elison Ai Ching Lim, Soon Ang. 2008

209 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ed63324a8185408a69b8064db6be904356a4dabe

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Social Psychology

In Sociology and Political Science

Citations in the corpus

Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products (2016, background): “Consistently, studies demonstrated that hedonic claims can enhance consumers’ attitudes toward utilitarian products (Lim and Ang 2008).”
The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior (2018, background): “While hedonic value satisfies sensory pleasure, utilitarian value describes practical benefit (Lim & Ang, 2008).”
Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017, methodology): “Besides, student subject has been used widely across the academic disciplines in prior studies (Bridges & Florsheim, 2008; Lim & Ang, 2008).”
Brand personality: A meta-analytic review of antecedents and consequences (2013, background): “…and Sen 2003; Keller 2008) and highlighted the relevance of the perceived congruity between the brand’s and the consumer’s personality in establishing affiliations with brands (e.g., Aaker 1997; Levy 1959; Sirgy 1982), little is known on the effect of advertising on BP (Lim and Ang 2008).”
Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry (2010, methodology): “Extant research has established that consumption can take place for hedonic or utilitarian reasons (Hirschman and Holbrook, 1982; Lim and Ang, 2008).”
The effect of culture on perception and cognition: A conceptual framework (2014, background): “…including perceptions of advertising and brands (Pollay, Tse, & Wang, 1990; Sung & Tinkham, 2005), consumer evaluations of and reactions to service (Zhang, Beatty, & Walsh, 2008), utilitarian versus hedonic consumption (Lim & Ang, 2008), and consumerism in general (Tse, Belk, & Zhou, 1989).”
Experience value as a function of hedonic and utilitarian dominant services (2016, background): “Following the lead of Hirschman and Holbrook (1982) and Lim and Ang (2008), we delineate that consumption can take place for hedonic as well as utilitarian reasons.”