Hedonic and utilitarian shopping goals: The online experience

By Eileen Bridges, Renee A. Florsheim. 2008

647 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ca14cbe847ab187a6964cd4a013ce3ea0a42c9bb

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Citations in the corpus

Factors influencing Internet shopping value and customer repurchase intention (2012, background): “…for Internet shopping because they can motivate consumers to visit Internet shopping sites and fundamentally affect repeated purchases (Babin et al. 1994, Bridges and Florsheim 2008, Chandon et al. 2000, Chiagouris and Ray 2010, Childers et al. 2001, Hirschman and Holbrook 1982, To et al. 2007).”
Toward a conceptualization of the online shopping experience (2014, neutral): “As noted in the literature (e.g., Babin et al. 1994; Bridges and Florsheim, 2008) and as we had previously expected, the consumers interviewed may have hedonistic or utilitarian reasons for shopping.”
Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017, methodology): “Besides, student subject has been used widely across the academic disciplines in prior studies (Bridges & Florsheim, 2008; Lim & Ang, 2008).”
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail (2020, result): “Hence, while hedonic motivation (HM) is as a key driver of online shopping (Arnold and Reynolds, 2003; Bridges and Florsheim, 2008), prior research has produced contradictory results about the relationship between HM and CXs (Arnold and Reynolds, 2012; Evanschitzky et al.”
Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk (2014, background): “This study focuses on utilitarian and hedonic values because they are always present in all types of consumption (Hirschman & Holbrook, 1982; Babin et al., 1994; Childers et al., 2001; Jones et al., 2006; Bridges & Florsheim, 2008).”
An adoption framework for mobile augmented reality games: The case of Pokémon Go (2017, background): “Studies in marketing literature show increased consumer purchases when companies provide flow on their websites (Bridges & Florsheim, 2008; Novak, Hoffman, & Yung, 2004).”
Online grocery shopping: the impact of shopping frequency on perceived risk (2016, background): “Additionally, research in other shopping contexts highlights variances between frequent and infrequent shopping behaviours (Chen and Dubinsky 2003; Bridges and Florsheim 2008).”
Beyond technology acceptance: Brand relationships and online brand experience☆ (2013, background): “The online brand experience encompasses both the cognitive and the affective states (Bhat & Reddy, 1998; Mollen & Wilson, 2010) and a few authors acknowledge the importance of both perspectives (Bridges & Florsheim, 2008; Caruana & Ewing, 2010; Hausman & Siekpe, 2009).”