Brand personality: A meta-analytic review of antecedents and consequences

By Martin Eisend, Nicola E. Stokburger‐Sauer. Marketing letters, 2013

189 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1b8d15c5c899f17d51385af199c7a068df86170a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017, background): “…have also identified that brand personality is a good predictor of Perceived product quality (Ramaseshan & Tsao, 2007), Brand associations (Freling & Forbes, 2005a), brand trust (Klabi & Debabi, 2011), brand commitment (Eisend & Stokburger-Sauer, 2013), and purchase intention (Ha & Janda, 2014).”
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, methodology): “Although Aaker’s BPS represents the most prominent operationalization of brand personality (Eisend and Stokburger-Sauer, 2013; Matzler et al., 2016; Freling et al., 2011), her model has been the Marketing Intelligence & Planning Vol.”
Brand management in higher education: The University Brand Personality Scale (2016, background): “In addition, study 7 provides further evidence of nomological/predictive validity by exploring how university brand personality relates with various outcome variables (Eisend & Stokburger-Sauer, 2013).”
Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis (2015, background): “Notably, Eisend and Stokburger-Sauer (2013) scrutinize antecedents and consequences of the brand personality construct (Aaker, 1997) by the help of a meta-analytic review.”
Brand personality: theory and dimensionality (2018, background): “The measurement of intangible brand associations is often operationalised using measures of brand personality, and while the approach has proven useful to both academics and practitioners in explaining the consequences of such associations with a brand (Eisend and Stokburger-Sauer, 2013), it has att”