Rajendra K. Srivastava

Marketing · 2001–2019

A researcher in the Science corpus: 7 papers; trusts 7 researchers and is trusted by 24 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 60 citations into it; #848 of 6,289 by trust here, #216 by citations
• Organizational Behavior and Human Resource Management — 47 citations into it; #1,722 of 8,741 by trust here, #768 by citations
• Strategy and Management — 34 citations into it
• Sociology and Political Science — 32 citations into it; #7,374 of 22,756 by trust here, #5,341 by citations

Whom Rajendra K. Srivastava trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Linda D. Hollebeek
2. P. Doyle
3. Stephen Louis Vargo
4. David L. Deephouse
5. Robert W. Palmatier
6. Jay B. Barney
7. G. Day
8. Robert F. Lusch
9. Philip M. Podsakoff
10. Roland T. Rust

Who trusts Rajendra K. Srivastava overall

1. Xueming Luo
2. Suraksha Gupta
3. Aron O'Cass
4. Hui Feng
5. Neil A. Morgan
6. Jeremy Galbreath
7. R. Rather
8. Janne Hepola
9. Liem Viet Ngo
10. Linda D. Hollebeek

Papers from Rajendra K. Srivastava's perspective

Ordered by how strongly the researchers Rajendra K. Srivastava trusts endorse each paper. Same corpus, a different order for every researcher.

1. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
2. The Strength of Weak Ties
3. Collaborating to create: The Internet as a platform for customer engagement in product innovation
4. Fundamentals of service science
5. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
6. The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
7. The mismanagement of customer loyalty. (Harvard Business Review)
8. Influence of customer participation on creating and sharing of new product value
9. Measuring Marketing Productivity: Current Knowledge and Future Directions
10. Cognition and Hierarchy: Rethinking the Microfoundations of Capabilities' Development (Organ. Sci.)

Their papers

• Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value (2009) — 348 citations
• S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019) — 914 citations
• Factors influencing the likelihood of customer defection: The role of consumer knowledge (2003) — 211 citations
• Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? (2008) — 231 citations
• Measuring Marketing Productivity: Current Knowledge and Future Directions (2004) — 1,114 citations
• Linking Customer Assets to Financial Performance (2002) — 216 citations
• The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001) — 1,205 citations