S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

By Linda D. Hollebeek, Rajendra K. Srivastava, Tom Chen. 2019

914 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/89296fe13faaa59674219216b83d0b9e27b896f9

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Citations in the corpus

Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption (2020, methodology): “The current study builds on Hollebeek et al. (2014) CE conceptualization, which fits Vargo and Lusch (2008) macro-foundational view of service-dominant logic (see Hollebeek et al., 2019 for an explication).”
The interrelationships between relationship marketing constructs and customer engagement dimensions (2018, neutral): “Previous research acknowledges the antecedent effect of customer satisfaction, trust, perceived value and commitment on customer engagement (Hollebeek et al., 2016; Islam & Rahman, 2016; Pansari & Kumar, 2016; Van Doorn et al., 2010).”
Expanding customer engagement: the role of negative engagement, dual valences and contexts (2020, background): “…need to operationalise negative engagement including its dimensions and implications for service organisations, as well as the way it manifests towards focal objects within a service relationship (van Doorn et al., 2010; Hollebeek et al., 2016; Hollebeek and Chen, 2014; Lievonen et al., 2017).”
Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020, background): “These salient aspects have led to consumer engagement (Van Doorn et al. , 2010; Hollebeek et al. , 2019).”
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector (2019, background): “…customer engagement behaviors, brand prestige, value cocreation, brand distinctiveness, corporate social responsibility, memorable brand experience, value congruence, corporate reputation, and brand attractiveness (Hollebeek et al., 2016; Rather, 2018; Sharma & Rather, 2015; Tuskej & Podnar, 2018)”