Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value

By S. Ramaswami, Rajendra K. Srivastava, M. Bhargava. 2009

348 citations recorded by the source corpus.

Subfields: Business and International Management, Economics and Econometrics, Management Information Systems

View Paper: https://www.semanticscholar.org/paper/d2b42c825f9c32d9badf5d640021faf594df9516

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Citations in the corpus

Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment (2018, background): “…intensity and controls (industry growth rate and category, GDP) Direct effect on sales and profitability and moderating effect of turbulence Ramaswami et al. (2009) Domestic New product development, customer management, and supply chain management market based capabilities Control (type…”
Firm capabilities and growth: the moderating role of market conditions (2016, positive): “We also propose that both marketing and R&D may have substitutive effects with operations, which has contradictory goals focusing more on cost minimization and efficiency (with an acceptable quality level) than on effectiveness (Piercy 2007; Ramaswami et al. 2009).”
The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence (2015, background): “, marketing expertise, IT maintenance) contribute significantly to a firm’s total market capitalization (Ramaswami et al. 2009).”
Strategic resources and firm performance (2011, background): “Ray et al. (2004) argue that processes are indeed important, but the possibilities of carrying out activities are always restricted by the firm’s resources.”
Can supply chain risk management practices mitigate the disruption impacts on supply chains’ resilience and robustness? Evidence from an empirical survey in a COVID-19 outbreak era (2020, background): “However, smaller firms, may have the ability to be nimble in the face of adversity, due to the shorter chain of command (Chowdhury and Quaddus, 2017; Ramaswami et al., 2009).”
In Search of Innovation and Customer‐related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions (2012, background): “Because managers are increasingly turning their attention to linking their actions to the realization of CRP indicators such as customer satisfaction and customer loyalty (Jayachandran, Sharma, Kaufman, and Raman, 2005; Ramaswami et al., 2009), the measurement of customerrelated issues as perceived ”
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance (2010, background): “Brand value can be defined as the dollar-based marketing effects or outcomes that accrue to a product or service due to its brand name, as compared with the effects or outcomes that would accrue if the product or service did not have that brand name (Aaker 1996; Ailawadi et al. 2003; Keller 1998; R”
Analyzing the Effect of Corporate Environmental Performance on Corporate Financial Performance in Developed and Developing Countries (2017, background): “On the other hand, the lack of flexibility prevents the largest firms from making rapid changes in their structures, systems and values to adapt them to industry shocks generated by the economic crisis [125,126].”