Suraksha Gupta

Marketing · 2013–2020

A researcher in the Science corpus: 5 papers; trusts 16 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Suraksha Gupta trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Arch G. Woodside
  2. Charles C. Ragin
  3. Joseph F. Hair
  4. Yadong Luo
  5. Gerd Gigerenzer
  6. Dedy Gunawan
  7. C. Y. Lin
  8. A. Inemek
  9. Rajendra K. Srivastava
  10. Pei-Ling Wu

Papers from Suraksha Gupta's perspective

Ordered by how strongly the researchers Suraksha Gupta trusts endorse each paper. Same corpus, a different order for every researcher.

  1. How persuasive is a good fit? A comment on theory testing. (Psychology Review)
  2. Homo Heuristicus: Why Biased Minds Make Better Inferences
  3. Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research
  4. Redesigning social inquiry
  5. Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory
  6. Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories
  7. Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants
  8. Emotions, store-environmental cues, store-choice criteria, and marketing outcomes.
  9. Value creation in E‐business
  10. International expansion of emerging market enterprises: A springboard perspective

Their papers