Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

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Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For (2015, background): “…channels (Dahlquist and Griffith 2014), understanding the conditions under which firms develop innovations that violate category norms (Barone and Jewell 2013), the value of multichannel customers (Kushwaha and Shankar 2013), and the level of technology usage in service encounters (Giebelhausen…”
When and why do customer solutions pay off in business markets? (2017, unknown): “Building on the conceptual literature and our qualitative interviews, we identify technology intensity (Bahadir et al. 2008) and buyer power in the industry (Porter 1980) as industry-level moderators.”
Firm capabilities and growth: the moderating role of market conditions (2016, unknown): “…a stochastic frontier estimation (SFE) input–output approach in which the resource inputs were a firm’s current and previous year SG&A and advertising investments and the number of trademarks owned, with the firm’s sales revenue as the output (e.g., Bahadir et al. 2008; Narasimhan et al. 2006).”