The impact of store flyers on store traffic and store sales: a geo-marketing approach

By Els Gijsbrechts, Katia Campo, T.J.P. Goossens. 2003

179 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/aee67e736dd2872a1c80987fd7116ecb1a3ad936