Multichannel Shopping: Causes and Consequences

By R. Venkatesan, Viveka Kumar, Nalini Ravishanker. 2007

389 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/591a1844746ca2a86db6ca3465ebf3241288f54e

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In Organizational Behavior and Human Resource Management

Citations in the corpus

Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience (2015, background): “…visit both the online and offline channel, thereby combining convenience advantages of online shopping with self-service advantages of offline stores (Alba et al. 1997; Chu, Chintagunta, and Cebollada 2008; Chu et al. 2010; Konuş, Verhoef, and Neslin 2008; Venkatesan, Kumar, and Ravishanker 2007).”
Investing in customer loyalty: the moderating role of relational characteristics (2015, background): “perspective, the frequency, and intensity of contacts allow customers to form an impression of the firm’s relationship efforts and benefits (Venkatesan et al. 2007).”
Toward a three-dimensional framework for omni-channel (2017, positive): “They make the flow of material within and between channels possible, improve resource utilization, avoid conflicts between channels, and ultimately improve the consumer experience of an omni-channel system (Venkatesan et al. , 2007).”
The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer (2018, background): “…profitability of multichannel shoppers has generated a fair bit of interest in marketing literature and is often cited as a key reason for firms to engage in multichannel strategy (e.g., Montaguti, Neslin, and Valentini 2016; Thomas and Sullivan 2005; Venkatesan, Kumar, and Ravishanker 2007).”
Building with Bricks and Mortar: The Revenue Impact of Opening Physical Stores (2015, background): “Customer attributes including demographics and purchase behavior relate to channel choice (Thomas and Sullivan 2005; Venkatesan, Kumar, and Ravishanker 2007; Blattberg et al. 2008, pp. 641-643).”
Are Product Returns a Necessary Evil? Antecedents and Consequences (2009, background): “Second, customers who are willing to venture into these new and unfamiliar areas are also more likely to increase their spending at a higher rate than customers who purchase only in familiar channels or categories (Kumar, George, and Pancras 2008; Venkatesan, Kumar, and Ravishanker 2007).”
The effects of retail channel integration through the use of information technologies on firm performance (2012, background): “Because firms with well-integrated retail channels can expose customers to more products and services, it could translate into higher profits and customer growth as these multichannel customers allocate a higher share of their spending to the firm (Venkatesan et al., 2007).”