Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

By R. Venkatesan, P. Farris. 2012

130 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/7c4e7020e4af074f65451e5be42504b3682cc7fe