Kumju Hwang
Marketing · 2009–2019
A researcher in the Science corpus: 5 papers; trusts 6 researchers and is trusted by 3 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 68 citations into it; #3,948 of 6,289 by trust here, #655 by citations
- Sociology and Political Science — 68 citations into it; #14,439 of 22,756 by trust here, #9,840 by citations
- Social Psychology — 47 citations into it
- Clinical Psychology — 27 citations into it
- Strategy and Management — 25 citations into it
- Experimental and Cognitive Psychology — 23 citations into it
Whom Kumju Hwang trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Martin E. P. Seligman
- D. Shaw
- N. Eisenberg
- Eric W. K. Tsang
- Kristopher J Preacher
- Cecilie Schou Andreassen
- E. Diener
- Kirk Warren Brown
- Tania Singer
- Jennifer Edson Escalas
Who trusts Kumju Hwang overall
- Chen Lou
- Hyosun Kim
- Rodney Graeme Duffett
- Hanna Reinikainen
- O. C. Yilmazdogan
- Priska L. Breves
- Sophia van Dam
- Waseem Bahadur
- Ágata Ritter
Papers from Kumju Hwang's perspective
Ordered by how strongly the researchers Kumju Hwang trusts endorse each paper. Same corpus, a different order for every researcher.
- Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee
- Comparing sustainable consumption patterns across product sectors
- Ethical consumers in search of markets
- Non-dirty dancing? Interactions between eco-labels and consumers
- CONSUMERS AND GREEN ELECTRICITY: PROFILING POTENTIAL PURCHASERS
- Un)sustainable consumption
- Integrated marketing communications: From media channels to digital connectivity
- Prosperity without Growth: Economics for a Finite Planet
- Development and validation of brief measures of positive and negative affect: the PANAS scales.
- Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (American Psychologist)
Their papers
- Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018) — 578 citations
- Pride, mindfulness, public self-awareness, affective satisfaction, and customer citizenship behaviour among green restaurant customers (2019) — 122 citations
- Are Ethical Consumers Happy? Effects of Ethical Consumers' Motivations Based on Empathy Versus Self-orientation on Their Happiness (2018) — 101 citations
- Individual strategies for sustainable consumption (2012) — 158 citations
- Sustainable consumption: green consumer behaviour when purchasing products (2009) — 1,651 citations