CONSUMERS AND GREEN ELECTRICITY: PROFILING POTENTIAL PURCHASERS

By I. Rowlands, Daniel Scott, P. Parker. 2003

223 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a7d90c3a1259b08d119b50669b8afe708598091a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Andrew G. Meyer
2. Donatella Baiardi
3. Claudio Morana

In Marketing

1. Andrew G. Meyer
2. Kumju Hwang
3. Donatella Baiardi
4. Claudio Morana

In Strategy and Management

1. Kumju Hwang

Citations in the corpus

• Behavioural responses to photovoltaic systems in the UK domestic sector (2007, unknown): “These circumstantial factors are coupled with ‘green’ values as well; a survey of potential purchasers of green electricity found that environmental concern, left-leaning political views and altruism were important (Rowlands et al. 2003).”
• Individual strategies for sustainable consumption (2012, background): “The studies which have used intentions as a proxy for actions include the many contributions to the marketing literature which, for example, asked consumers whether they would be prepared to pay a premium for green goods and services (Prothero, 1990 ; Rowlands, Scott, & Parker, 2003 ) or take part”
• Does education increase pro-environmental behavior? Evidence from Europe (2015, background): “For example, Rowlands et al. (2003) find evidence that more educated individuals are willing to contribute more for green electricity.”