Chen Lou

Sociology and Political Science · 2015–2021

A researcher in the Science corpus: 4 papers; trusts 19 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 43 citations into it; #20,845 of 22,756 by trust here, #15,556 by citations
• Marketing — 27 citations into it
• Literature and Literary Theory — 23 citations into it; #2,244 of 2,496 by trust here, #1,496 by citations
• Communication — 14 citations into it
• Gender Studies — 14 citations into it; #4,546 of 4,924 by trust here, #4,021 by citations

Whom Chen Lou trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Sarah J. Tracy
2. Marijke De Veirman
3. Nathaniel J. Evans
4. Bradley J. Bond
5. Chih-Ping Chen
6. E. V. van Reijmersdal
7. Liselot Hudders
8. Elmira Djafarova
9. Jennifer Edson Escalas
10. Esther Rozendaal

Who trusts Chen Lou overall

1. Jan-Philipp Stein

Papers from Chen Lou's perspective

Ordered by how strongly the researchers Chen Lou trusts endorse each paper. Same corpus, a different order for every researcher.

1. Reconsidering Advertising Literacy as a Defense Against Advertising Effects
2. Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
3. Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
4. Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos (Journal of Advertising)
5. Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion knowledge (Computers in Human Behavior)
6. THE FUNCTION OF FORMAT: Consumer Responses to Six On-line Advertising Formats
7. Theory of Planned Behavior
8. Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (Leveraged Marketing Communications)
9. Effects of a brief motivational intervention with college student drinkers. (Journal of Consulting and Clinical Psychology)
10. Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research

Their papers

• Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe (2015) — 104 citations
• Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising (2021) — 354 citations
• How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest (2020) — 467 citations
• From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions (2015) — 106 citations