Cause's attributes influencing consumer's purchasing intention: empirical evidence from China

By Jundong Hou, Lanying Du, Jianfeng Li. 2008

144 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/8752b097067f2525a4afcb65053acab8acd6531a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. Reast
2. Nathalie van Popering
3. J. Vanhamme
4. A. Lindgreen

In Organizational Behavior and Human Resource Management

1. J. Vanhamme
2. A. Lindgreen

Citations in the corpus

• To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing (2012, background): “Hou, J., Du, L., and Li, J.: 2008, ‘Cause’s Attributes Influencing Consumer’s Purchasing Intention: Empirical Evidence from China’, Asia Pacific Journal of Marketing and Logistics 20(4), 363-380.”