Ilyoo Barry Hong

Sociology and Political Science · 2013–2016

A researcher in the Science corpus: 2 papers; trusts 15 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 30 citations into it; #7,924 of 22,756 by trust here, #9,254 by citations
• Information Systems and Management — 26 citations into it; #1,283 of 3,842 by trust here, #1,654 by citations
• Organizational Behavior and Human Resource Management — 17 citations into it; #4,466 of 8,741 by trust here, #6,415 by citations
• Marketing — 11 citations into it
• Social Psychology — 5 citations into it

Whom Ilyoo Barry Hong trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Paul A. Pavlou
2. David Gefen
3. Mauricio Featherman
4. Sirkka L. Jarvenpaa
5. Israr Qureshi
6. Martin Wetzels
7. Gaby Odekerken-Schröder
8. Claudia van Oppen
9. Noam Tractinsky
10. Matthew K. O. Lee

Who trusts Ilyoo Barry Hong overall

1. Iván Ventre
2. Ali Abdallah Alalwan
3. Hannah R. Marriott
4. Diana Kolbe
5. Michael D. Williams
6. Lingling Gao

Papers from Ilyoo Barry Hong's perspective

Ordered by how strongly the researchers Ilyoo Barry Hong trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (International Journal of Electronic Commerce)
2. Predicting e-services adoption: a perceived risk facets perspective (Int. J. Hum. Comput. Stud.)
3. E-commerce: the role of familiarity and trust
4. Trust and TAM in Online Shopping: An Integrated Model (MIS Q.)
5. Consumer trust in an Internet store (Inf. Technol. Manag.)
6. Reflections on the dimensions of trust and trustworthiness among online consumers (Data Base)
7. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
8. A Trust Model for Consumer Internet Shopping (International Journal of Electronic Commerce)
9. Internet shopping, consumer search and product branding
10. Understanding online purchase intentions: contributions from technology and trust perspectives (European Journal of Information Systems)

Their papers

• Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity (2016) — 647 citations
• The mediating role of consumer trust in an online merchant in predicting purchase intention (2013) — 411 citations