Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

By Jieun Lee, Ilyoo Barry Hong. International Journal of Information Management, 2016

647 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/25ebf1e162fee746edbc7b7fcc7fec74944bd964

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In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

Modelling users' trust in online health rumours: an experiment-based study in China (2021, background): “Our key premise here was that three concepts, comprehensiveness, informativeness, and readability of the information together capture the information quality of online rumours (Banerjee and Chua, 2014; Berland et al., 2001; Doll and Torkzadeh, 1988; Eysenbach et al., 2002; Ferster and Hu, 2017; Grew”
Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market (2021, background): “As such, most business firms have shifted their traditional media advertisement platforms to social media (J. Lee & Hong, 2016).”
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis (2020, background): “Introduction In the Internet era, consumers increasingly look for information about products and services online to enhance their purchase decision process (Alalwan 2018; Dwivedi et al., 2015; Lee et al., 2008; Shareef et al., 2017; Shiau et al., 2018).”
Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach (2019, background): “which many business firms have shifted their advertisement budget from traditional platforms to the social media platforms (Lee & Hong, 2016).”
Social media in marketing: A review and analysis of the existing literature (2017, background): “…to notice that the significant part of these studies have been published in the year of 2016; 2015; and 2014 respectively (i.e. Jung et al., 2016; Lee et al., 2016; McCaughey et al., 2016; Rejón-Guardia et al., 2016; Enginkaya and Yılmaz, 2014; Kim and Ko, 2012; Saboo et al., 2016; Saboo et al.,…”
Investigating the impact of social media advertising features on customer purchase intention (2018, methodology): “Likewise, Lee and Hong (2016) were able to validate the impact of both informativeness and advertising creativity on customers’ empathy expression.”