Internet shopping, consumer search and product branding

By Michael R. Ward, Michael Lee. 2000

392 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dc42cea42bcd1b91ea1c8d66ba4758b55b35baa0

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In Sociology and Political Science

Citations in the corpus

Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention (2018, background): “In a cyber-marketplace, when customers decide to make a purchase, trusted corporation and brand names are used as a substitute for available product information (Ling et al., 2010; Ward & Lee, 2000).”
Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts (2011, background): “Often, consumers will partially or wholly substitute brand information for product information, especially when they are not familiar with the good [33, 47].”
Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions (2017, background): “Previous research has classified web users based on the experience and suggested a novice user is one with experience of less than 6 months (Bernard, 2001; Novak, Hoffman, & Yung, 2000; Ward & Lee, 2000).”
Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003, background): “Ward and Lee argue that novice consumers tend to rely on reputation and brand names, whereas experienced consumers rely more on other factors [78].”
Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma (2005, background): “Prior research suggests various ways in which vendors can build online trust, e.g., improving their brand image [42, 54 ] and engaging in trust building activities through relationships with trusted third parties [4,7,19].”
Determinants of customers' online purchase intention: an empirical study in India (2013, background): “In internet transactions, customers use trusted corporate and brand names in place of product information while purchasing online (Ward and Lee, 2000).”
Credibility of online reviews and initial trust (2012, result): “This finding is consistent with extensive prior studies on the effect of WOM on consumer trust (e.g. Belen del Rio et al., 2001; Fournier, 1998; Ha, 2004; Ward and Lee, 2000; Xingyuan et al., 2010).”
The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention (2010, background): “Wolfinbarger and Gilly (2001) assert that web-shopping presents different shopping experiences even when the same products are purchased.”
Perceived information security, financial liability and consumer trust in electronic commerce transactions (2002, positive): “Consumer behavior research has argued that novice consumers will rely on reputation and brand, whereas experienced consumers will probably rely on other factors (Ward and Lee, 1999).”
The mediating role of consumer trust in an online merchant in predicting purchase intention (2013, background): “For example, Internet-based shopping requires a delivery process, unless an order is placed for a digital product that can be delivered online via the Internet; therefore, there is a risk for inconsistency between the ordered product and the delivered product (Ward & Lee, 2000).”