The mediating role of consumer trust in an online merchant in predicting purchase intention

By Ilyoo Barry Hong, Hoon S. Cha. International Journal of Information Management, 2013

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Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study (2018, background): “therefore lowering their overall intention to engage in m-shopping activities (Hong and Cha, 2013).”
Understanding consumers' continuance intention towards mobile purchase: A theoretical framework and empirical study - A case of China (2015, background): “Numerous studies have confirmed that intention to purchase is a proxy for actual purchase in both online and offline settings (Chiu, Wang, Fang, & Huang, 2014; Hong & Cha, 2013).”
The effect of online interaction and trust on consumers’ value co-creation behavior in the online travel community (2018, background): “Last but not least, online trust is proposed as the psychological mechanism (Hong & Cha, 2013) that explains why perceived online interactivity serves as an antecedent of consumers’ value co-creation (Peng & Xie, 2015) in Chinese online travel communities.”
The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective (2020, methodology): “Online trust refers to the disposition of a customer of being vulnerable to actions of a seller when realizing online transactions (Lee and Turban 2001), based on the expectation that the seller acts in an honest manner without exploiting the vulnerability of the customer (Hong and Cha 2013).”