Siew Meng Leong
2000–2008
A researcher in the Science corpus: 8 papers; trusts 1 researcher and is trusted by 12 researchers here, as inferred from the citation graph.
Whom Siew Meng Leong trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Siew Meng Leong overall
- Amro A. Maher
- Lien Lamey
- Piyush Sharma
- J. Carter
- V. Shirodkar
- Bernd H. Schmitt
- Jeremy C. Short
- W. Shafer
- Barbara Deleersnyder
Papers from Siew Meng Leong's perspective
Ordered by how strongly the researchers Siew Meng Leong trusts endorse each paper. Same corpus, a different order for every researcher.
- Structural equation modeling with EQS : basic concepts, applications, and programming
- A Review and Synthesis of the Measurement Invariance Literature: Suggestions, Practices, and Recommendations for Organizational Research
- The psychology of interpersonal relations
- The Architecture of Cognition
- Exploring the dimensions of ad creativity
- The Consumption of Television Programming: Development and Validation of the Connectedness Scale
- Models of the Creative Process: Past, Present and Future
- Sympathy and Empathy: Emotional Responses to Advertising Dramas
- Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
- Principles Of Gestalt Psychology
Their papers
- Animosity towards economic giants: what the little guys think (2004) — 190 citations
- The ad creativity cube: conceptualization and initial validation (2007) — 202 citations
- Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength (2003) — 342 citations
- The Asian Apocalypse: Crisis Marketing for Consumers and Businesses (2000) — 188 citations
- Understanding consumer animosity in an international crisis: nature, antecedents, and consequences (2008) — 188 citations
- Increasing Replication for Knowledge Accumulation in Strategy Research (2003) — 154 citations
- A Typology of Animosity and its Cross-National Validation (2002) — 177 citations
- Out of the Mouths of Babes: Business Ethics and Youths in Asia (2000) — 132 citations