Sympathy and Empathy: Emotional Responses to Advertising Dramas

By Jennifer Edson Escalas, Barbara Stern. 2003

596 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/d32afd08705bed12eb5e563879745c203a004c73

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Anne Bartsch
2. Jan-Benedict E M Steenkamp
3. Soon Ang
4. Werner Wirth
5. K. Gerdes
6. Mary Beth Oliver
7. Holger Schramm
8. K. White

In Literature and Literary Theory

1. Anne Bartsch
2. Mary Beth Oliver
3. Holger Schramm
4. Werner Wirth
5. Lea H Dunn
6. Soon Ang
7. K. Gerdes
8. K. White

In Marketing

1. Lea H Dunn
2. Anne Bartsch
3. Jan-Benedict E M Steenkamp
4. Maria Kreuzer
5. Soon Ang
6. Werner Wirth
7. Benedikt Jahn
8. Werner H. Kunz

Citations in the corpus

• Empathy, Sympathy, and Pity: 21st-Century Definitions and Implications for Practice and Research (2011, background): “In research literature, through the 1950s, “sympathy” was used largely to describe what we now call “empathy” ( Escalas & Stern, 2003 ; Olnick, 1984 ).”
• "Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising (2009, background): “Escalas and Stern (2003) also established a multiple-stage model to argue that dramas in advertising evoke sympathy, which results in empathy, thus enhancing attitudes toward ads.”
• Appreciation as Audience Response: Exploring Entertainment Gratifications beyond Hedonism. (2010, background): “…(1987) factor analysis of feelings that participants reported while viewing a series of advertisements revealed a " warmth " factor that included such items as touched, moved, pensive, contemplative, and emotional (see also Burke & Edell, 1989; Escalas & Stern, 2003; Muehling & Sprott, 2004).”
• In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts (2010, unknown): “In that sense, narrative apologies’ relatively superior effectiveness appears due to what Escalas and Stern (2003, p. 567) so aptly call the consumer “who vicariously merges with another’s feelings.””
• Emotions in consumer behavior: A hierarchical approach (2005, background): “…one or several specific emotions, such as surprise (e.g., Derbaix and Vanhamme, 2003), regret (e.g., Inman and Zeelenberg, 2002; Tsiros and Mittal, 2000), sympathy and empathy (Edson Escalas and Stern, 2003), embarrassment (Verbeke and Bagozzi, 2003) and anger (Bougie et al., 2003; Taylor, 1994).”