The Consumption of Television Programming: Development and Validation of the Connectedness Scale

By Cristel A. Russell, Andrew T. Norman, S. Heckler. 2004

243 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5464c16a90586673ab7a4f61df849445cbb31ed6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Soon Ang
2. Micael Dahlen
3. Fredrik Lange

In Sociology and Political Science

1. Soon Ang
2. Micael Dahlen
3. Fredrik Lange

Citations in the corpus

• The ad creativity cube: conceptualization and initial validation (2007, background): “A more comprehensive validation effort would need to incorporate all thee dimensions, as well as employ more refined measures for each dimension (Celsi and Olson 1988; Heckler and Childers 1992; Russell et al. 2004).”