Bruce G. S. Hardie

Marketing · 2001–2007

A researcher in the Science corpus: 6 papers; trusts 7 researchers and is trusted by 11 researchers here, as inferred from the citation graph.

Subfields

Whom Bruce G. S. Hardie trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Peter S. Fader
  2. Trevor J. Hastie
  3. Jacquelyn S. Thomas
  4. Mark Newman
  5. Yuhai Wu
  6. Michael R. Chernick
  7. Roland T. Rust
  8. Sunil Gupta

Who trusts Bruce G. S. Hardie overall

  1. George Knox
  2. M. Wübben
  3. Julián Villanueva
  4. Rutger van Oest
  5. Florian von Wangenheim
  6. Peter S. Fader
  7. Vikas Kumar
  8. Alireza Salemi
  9. Dominique M. Hanssens
  10. Michael Haenlein

Papers from Bruce G. S. Hardie's perspective

Ordered by how strongly the researchers Bruce G. S. Hardie trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
  2. The mismanagement of customer loyalty. (Harvard Business Review)
  3. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  4. Bagging Predictors
  5. Generalized Additive Models
  6. Customer Profitability in a Supply Chain
  7. Customer Satisfaction and Stock Prices: High Returns, Low Risk:
  8. Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model
  9. The Structure and Function of Complex Networks
  10. Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

Their papers