T. Green

Marketing · with Peloza · 2011

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom T. Green trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. J. Peloza
  2. C. Bhattacharya
  3. Soon Ang
  4. Xueming Luo
  5. Michael E. Porter
  6. R. Srinivasan
  7. Noah J. Goldstein

Who trusts T. Green overall

  1. A. Chernev
  2. M. Luchs
  3. David Servera-Francés
  4. A. Usman
  5. C. Mason
  6. S. Blair
  7. E. Bianchi

Papers from T. Green's perspective

Ordered by how strongly the researchers T. Green trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
  2. Turning adversity into advantage: Does proactive marketing during a recession pay off?
  3. The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
  4. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
  5. The Challenge of Measuring Financial Impacts From Investments in Corporate Social Performance
  6. Using Corporate Social Responsibility as Insurance for Financial Performance
  7. The Asian Apocalypse: Crisis Marketing for Consumers and Businesses
  8. The competitive advantage of corporate philanthropy. (Harvard Business Review)
  9. Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
  10. Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?

Their papers