How does corporate social responsibility create value for consumers

By T. Green, J. Peloza. 2011

426 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1d2cc463cd21d6d6ed5bca23c2eb6533d330f048

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

In Marketing

In Strategy and Management

Citations in the corpus

Corporate social responsibility practice and corporate financial performance: evidence from Nigeria companies (2015, background): “Businesses all over the world are increasingly incorporating these initiatives in addition to the primary economic objectives to generate maximum profit by adding emotional, social and functional value to consumers (Menassa, 2010; Green and Peloza, 2011).”
The impact of perceived CSR on corporate reputation and purchase intention (2019, background): “Corporate social responsibility (CSR) is crucial under the approach of sustainable economics because it encourages firms to actively improve their social, economic and environmental context, thereby creating value for consumers (Green and Peloza, 2011).”
Embedding Corporate Social Responsibility in Corporate Governance: A Stakeholder Systems Approach (2013, background): “As noted previously, customers anticipate-specific functional, social, and emotional benefits or ‘value drivers’ from their purchase of CSR-enhanced products and services (Green and Peloza 2011).”
“Yes, but this Other One Looks Better/Works Better”: How do Consumers Respond to Trade-offs Between Sustainability and Other Valued Attributes? (2015, background): “Relatively recent research has demonstrated that consumers may be motivated to purchase pro-environmental products because doing so is a costly signal associated with status and thus creates social value (Green and Peloza 2011; Griskevicius et al. 2010).”
The effects of corporate social responsibility on consumer loyalty through consumer perceived value (2019, background): “CSR creates value for the consumer (Barnett, 2007; Green & Peloza, 2011; Jonikas, 2013; Pivato et al., 2008) because it is concerned with their needs and those of other stakeholders.”
Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility (2015, result): “This finding is consistent with research showing that a company’s reputation for social responsibility tends to decrease consumers’ price sensitivity and increase their brand loyalty (Green and Peloza 2011; Marin, Ruiz, and Rubio 2009).”
The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan (2012, background): “Indeed, the notion that CSR creates value for consumers is now widely accepted (Green and Peloza, 2011).”
Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial (2018, background): “In addition, companies viewed as socially responsible tend to have consumers who are less price sensitive and more brand loyal (Green and Peloza 2011; Marin et al. 2009).”