Haiyun Zhu

Sociology and Political Science · 2021

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Haiyun Zhu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kevin Lane Keller
  2. Elmira Djafarova
  3. Sejung Marina Choi
  4. S. Jun
  5. Sophie C. Boerman
  6. Seunga Venus Jin
  7. Dipayan Biswas
  8. Margaret C. Campbell
  9. Seung-A. Annie Jin
  10. Martin Eisend

Papers from Haiyun Zhu's perspective

Ordered by how strongly the researchers Haiyun Zhu trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With…
  2. Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (Computers in Human Behavior)
  3. The effects of the standardized instagram disclosure for micro- and meso-influencers (Computers in Human Behavior)
  4. An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
  5. Country‐of‐origin contingencies: Competing perspectives on product familiarity and product involvement
  6. Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise
  7. Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication
  8. The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
  9. The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (Psychology & Marketing)
  10. Brand Familiarity and Advertising Repetition Effects

Their papers