The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic

By C. Ki, Youn-Kyung Kim. Psychology & Marketing, 2019

652 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/49431daa01d8aab87861916dfbe0b8e137b94d49

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

In Sociology and Political Science

Citations in the corpus

Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity (2021, background): “…platforms (Agawal 2016) and become popular based on their established reputation for possessing expertise on a particular topic––such as beauty, fashion, or food–– without institutional mediation from the entertainment or sports industries (Ki and Kim 2019; McQuarrie, Miller, and Phillips 2013).”
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021, background): “Specifically, the role of social media influencers as a promotional tool in the process of consumer decision making is the matter of recent studies (e.g. Casaló et al., 2018; JiménezCastillo & Sánchez-Fernández, 2019; Ki & Kim, 2019; Lou & Yuan, 2019; Sokolova & Kefi, 2020).”
Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram (2021, background): “…2019; Lou, Tan, and Chen 2019) and their attractiveness as aspiring celebrities (schouten, Janssen, and verspaget 2020; Jin, Muqaddam, and Ryu 2019; Ki and Kim 2019), some studies have shown that consumers develop trust with influencers through parasocial interaction, which then help enhance…”
Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan (2021, background): “Consumers' desire, considered a significant factor in their decision-making process (Ki & Kim, 2019), may be defined as an internal motivational force that drives consumers to exhibit positive behaviours, such as buying behaviour (Shin & Parker, 2017).”
I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type (2020, background): “SMIs are regarded as digital opinion leaders, as their reputation often comes from being knowledgeable on a particular topic, such as beauty or fashion (Ki and Kim 2019).”